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Life Event Outreach Templates

Full Prompt

Write 5 outreach message templates for life events that signal a potential real estate need. Each message should feel genuine and personal — NOT like a lead-gen play. For each, write an email version (under 100 words) and a text version (under 160 characters). (1) NEW BABY — Congratulations message that acknowledges the life change. Only mention space/home needs if natural. (2) JOB CHANGE/PROMOTION — Celebrate their achievement. If relocation is involved, offer help naturally. (3) KIDS LEAVING FOR COLLEGE — Acknowledge the milestone. Gently mention downsizing only if they've mentioned it before. (4) RETIREMENT — Celebrate the freedom. Mention lifestyle changes and location flexibility naturally. (5) DIVORCE/SEPARATION — Sensitive, supportive, zero pitch. Offer to be a resource if and when they need to think about housing. For each: tone guidance, what NOT to say, and the one sentence that transitions to real estate naturally without being pushy.

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