Write smarter prompts. Close more deals.
Create a rent vs. buy analysis for a client in [city/area]. Current rent: $[X]/month. Home price: $[X]. Down payment: [X]%. Mortgage rate: [X]%. Property taxes: $[X]/year. Insurance: $[X]/year. HOA: $[X]/month. Calculate: monthly mortgage payment (PITI), total monthly ownership cost vs renting, breakeven timeline, equity built after 5 and 10 years, and tax benefit estimates. Present as a clear comparison.
Transform your basic prompt into a high-performing AI prompt tailored for your real estate business
Free Β· No sign-up required Β· Works with any AI
Write a 60-second Instagram Reel / TikTok script delivering a market update for [city/area]. Structure: HOOK (first 3 seconds β pattern interrupt question or surprising stat), DATA POINT 1 (median price change with context), DATA POINT 2 (inventory/days on market), DATA POINT 3 (what it means for buyers OR sellers), CTA ('Follow for weekly updates' or 'DM me [keyword]'). Include: shot-by-shot breakdown (talking head, B-roll suggestions, text overlays for each section), trending audio style suggestion, and on-screen text for each data point. Keep language punchy and conversational β no jargon. Comply with Fair Housing Act guidelines.
Write a TikTok/Reels script for a just-listed property reveal that builds suspense. Property: [beds/baths] [property type] in [neighborhood] at $[price]. Key features: [list 4-5 standout features]. Structure: HOOK (0-3s: 'Wait until you see the kitchen...' or 'This just hit the market and it won't last'), REVEAL sequence (3-20s: room-by-room with one 'wow' callout per room), MONEY SHOT (20-25s: the best feature with dramatic pause), CTA (25-30s: 'Link in bio for full tour' or 'DM me to see it before it's gone'). Include: suggested trending audio style, text overlay for each shot, transition suggestions between rooms. Comply with Fair Housing Act guidelines.
Write a 90-second walking tour video script for [neighborhood/area]. This is a voiceover-style video where I walk through the neighborhood with my phone. Structure: INTRO (0-10s: 'Let me show you why [neighborhood] is one of the best-kept secrets in [city]'), SEGMENT 1 (10-30s: main street / dining scene β name 2-3 specific spots), SEGMENT 2 (30-50s: parks / outdoor lifestyle), SEGMENT 3 (50-70s: housing styles and price ranges β be general, no specific demographics), CLOSE (70-90s: 'This is why my clients love living here' + CTA). Include: B-roll shot list for each segment, suggested walking route, text overlays, and music mood suggestion. Comply with Fair Housing Act guidelines β focus on amenities and lifestyle, not residents.
Write a 30-45 second personal brand introduction Reel script for a real estate agent. My details: [name], [years experience], [area], [specialty], [one personal detail β e.g., 'dog dad,' 'coffee obsessed,' 'marathon runner']. Structure: HOOK (0-3s: 'Here's why my clients don't just hire me β they refer me'), WHO I AM (3-10s: quick intro, keep it human), WHO I HELP (10-20s: describe ideal client without being exclusionary), WHY I'M DIFFERENT (20-35s: one specific thing that sets me apart β process, communication style, results), CTA (35-45s: 'DM me [keyword] and let's talk'). Include: shot suggestions (talking head, walking, at a property), text overlays, energy/tone direction. Comply with Fair Housing Act guidelines.
Create a step-by-step Generative Engine Optimization (GEO) strategy so that when someone asks ChatGPT, Perplexity, or Google AI Overview 'Who is the best real estate agent in [city]?' β my name comes up. My details: [name], [brokerage], [city], [specialties], [years experience]. Build a plan covering: (1) Google Business Profile optimization β exact fields to fill, post frequency, review strategy, (2) Website content structure β what pages to create, how to format for AI citation, (3) Online review generation plan β which platforms matter most for AI training data, (4) Content strategy β blog topics, FAQ pages, and local landing pages that AI models reference, (5) Social proof amplification β directories, press mentions, podcast appearances, (6) Link building β local partnerships, community involvement that creates backlinks. Prioritize by impact. Tell me what to do this week, this month, and this quarter.
Write a comprehensive neighborhood guide page for [neighborhood] in [city] that is optimized for AI search engines (ChatGPT, Perplexity, Google AI Overview) to cite and recommend. Structure the content with: (1) H1: '[Neighborhood] Real Estate Guide β [City], [State]', (2) Overview paragraph (100 words, include 'best real estate agent in [neighborhood]' naturally), (3) Housing market snapshot (median price, property types, recent trends), (4) Lifestyle & amenities (schools, parks, dining, transit β name specific places), (5) FAQ section with 8-10 questions people actually ask about this area, (6) 'Why Work With [Your Name]' section with specific local knowledge proof points. Use structured data markup suggestions (JSON-LD schema). Include internal linking suggestions. All content must comply with Fair Housing Act guidelines β describe amenities, not demographics.
Pre-written prompts you can copy and use instantly. No enhancement needed β just fill in your details.
The most popular prompts used by real estate professionals
I'm going to give you three of my best listing descriptions to learn from. Analyze the tone, structure, sentence length, and vocabulary. Then I'll ask you to write new descriptions in the same style. Here is description number one: [paste description]. Here is description number two: [paste]. Here is description number three: [paste]. Now write a listing description for a [beds/baths] [property type] in [neighborhood] priced at $[price]. The property features: [list 5-8 specific features like 'white shaker cabinets, quartz counters, gas range, subway tile backsplash']. Target marketing angle: [e.g., move-in ready, investment opportunity, entertainer's dream]. Create urgency without hype. Maximum 200 words. Comply with Fair Housing language guidelines.
Create a structured agenda for a 60-minute first buyer consultation with [client name(s)] who want to purchase their first home in [area] within [timeframe]. Budget: $[range]. The meeting should cover: needs vs. wants assessment (generate 10-12 discovery questions that build rapport while gathering essential information), current market overview for their price range, step-by-step buying process explanation, how we work together and what to expect from me, mortgage pre-approval status and lender recommendations, and clear next steps. Make it feel like a conversation, not a lecture.
Create a 30-day social media content calendar for a real estate agent specializing in [specialty/area]. Include one post idea per day across Instagram, Facebook, and LinkedIn. Vary the content types: listing promotion (4 posts), market insight with real data (4), client testimonial/success story (3), local community spotlight (4), educational tips (5), personal brand/behind-the-scenes (4), engagement question or poll (3), and video/Reel concepts (3). For each post: headline/hook, suggested platform, content type, and a 2-sentence description. All content must comply with Fair Housing Act guidelines.
You are an experienced transaction coordinator. Analyze this [DOCUMENT TYPE β e.g., closing disclosure, settlement statement, purchase agreement] for errors, inconsistencies, or concerns. Check: (1) All prorations (taxes, HOA fees), (2) Correct allocation of closing costs, (3) Accuracy of loan terms, (4) Consistency with original purchase agreement, (5) Any unusual charges. Present findings clearly. Highlight potential issues that need attention before closing. NOTE: I will verify all findings with my title company and attorney.
Create a 12-month post-closing follow-up plan for a [buyer/seller] I just closed with. Touchpoints at: 1 week (personal check-in call), 1 month (how's the new home email), 3 months (seasonal maintenance tips), 6 months (market update for their neighborhood), 9 months (local event recommendation), 12 months (home anniversary with market value update). For each: specify communication method, key message, value-add content, and a natural way to plant a referral seed without being pushy.
Give me 10 ways to provide value to my sphere of influence over the next 30 days without sounding salesy. Include: 2 social media post ideas, 2 text message templates, 2 small gesture ideas (creative not expensive), 2 video script concepts, and 2 conversation starters that naturally lead to referrals. My sphere includes past clients, friends, family, neighbors, and local business owners in [area]. My brand is [describe].

Broker Β· Director of Business Development
Engel & VΓΆlkers Β· New Smyrna Beach, Florida
John Chin is a licensed real estate broker with over three decades of experience as a salesperson, trainer, and process improvement specialist. AI is transforming how real estate agents work β and when implemented correctly, it's a true production multiplier.
RealEstatePrompts.ai scratches the surface of AI's potential to transform your business: generating more repeat business and referrals, recapturing time and control of your schedule, and preventing the burnout that drives good agents out of the industry. The real estate agents who thrive will be the ones who make AI work for them.
But prompts are just the beginning. The next step is incorporating agentic infrastructure into your business β graduating from using AI for prompts to building your own bot army that drives more sales in less time.