Prompts/Listings & Sellers
Listings & SellerslistingMLStrending

MLS Listing Description (Style-Matched)

Full Prompt

I'm going to give you three of my best listing descriptions to learn from. Analyze the tone, structure, sentence length, and vocabulary. Then I'll ask you to write new descriptions in the same style. Here is description number one: [paste description]. Here is description number two: [paste]. Here is description number three: [paste]. Now write a listing description for a [beds/baths] [property type] in [neighborhood] priced at $[price]. The property features: [list 5-8 specific features like 'white shaker cabinets, quartz counters, gas range, subway tile backsplash']. Target marketing angle: [e.g., move-in ready, investment opportunity, entertainer's dream]. Create urgency without hype. Maximum 200 words. Comply with Fair Housing language guidelines.

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Customize It

  • Replace all [bracketed] placeholders with your specific property details for best results.
  • Include your own voice samples if the prompt asks for style-matching — AI will mimic your tone.
  • Always review AI output for Fair Housing compliance before publishing.

Why This Works

This prompt is effective because it provides the AI with specific context about your situation, clearly defines the desired output format, and includes enough detail for a relevant, actionable response. The [bracketed] placeholders guide you to add the exact information the AI needs to produce professional-quality results tailored to your market and clients.

Best Used With

ClaudeChatGPTGeminiPerplexity

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Write the property description for a [property type] at [location] in three formats: (1) Full MLS description of [character count], (2) Short social media version of 2-3 sentences, and (3) Google/Zillow listing summary of 50-75 words. Property details: [beds, baths, sqft, lot size, year built, key features, upgrades, personal observations like 'the morning light through east-facing kitchen windows is stunning']. Keep the tone consistent but optimize each for its platform. All content must comply with Fair Housing Act guidelines — do not reference or imply preference for any protected class.

CMA Presentation Narrative

Write the narrative section of a Comparative Market Analysis presentation for a potential listing client at [property address]. The analysis shows: comparable sales at $[range], current active competition at $[range], and my recommended listing price of $[price]. Explain how the price was determined and why it positions the property well in the current market. Use simple, jargon-free language a seller with no real estate background will understand. Cover: what a CMA is, why it matters, how it avoids overpricing or underpricing, and how this specific price creates maximum buyer activity in the first 14 days. Comply with Fair Housing language guidelines.

Difficult Pricing Conversation Script

Help me prepare a script for a difficult conversation with a seller who wants to list their home at $[their price], but my CMA supports $[my recommended price]. The gap is $[difference]. I need to explain the market reality without losing the listing. Include: how to acknowledge their emotional attachment and perspective, how to present the data conversationally, how to reframe the risk of overpricing (days on market, price reductions, net proceeds), and how to collaboratively reach agreement on a price. Tone: respectful, confident, data-driven. Comply with Fair Housing language guidelines.